The graphic is complex as it connotes many things. The perspective nature of the illustration represents the policyowner’s and our dynamic future; the circles—subtly—life & balance; and the rays on the right as well as the shape holding the graphic symbolize growth and change, which tie to the company’s future as well as people’s need for insurance. A satin/silk spot varnish was applied to the graphic to gently call attention to this, without the kitschy, garish look a gloss spot varnish may have done.